{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Website Personalization: What Is It And How To Get Started","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/35dde688\"></iframe>","width":"100%","height":180,"duration":3137,"description":"This episode is all about website personalization: what it is, how it works, and how to get it started in your business today.\nMy guest to discuss this and and his new website personalization tool is Brennan Dunn of Double Your Freelancing and RightMessage.\nBrennan explains the benefit of a personalized approach and shares specific ideas you can implement in any size business to get results.\nTopics covered:\nThe problems in broad messaging\nPersonalizing your website to customer segments\nMapping your funnel and tailoring opt-ins based on subscriber status\nBranded referrals and easy points to start website personalization\nTrigger links to identify customer pain points\nTools to get started personalizing your website\nRightMessage technology\nBrennan’s recommended resources\n\nResources mentioned:\nRightMessage\nDoubleYourFreelancing.com\nThe Ask Method by Ryan Levesque\nOptimizely, Visual Website Optimizer, ConvertFlow\nDon't Call Yourself A Programmer, And Other Career Advice by Patrick McKenzie\nUltimate Sales Machine by Chet Holmes\nHow to Compete With Big Brands Even With Very Few Resources","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}