{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 328: Navigating The Crossroads With Business Coach Justine Clay","html":"","width":"100%","height":180,"duration":2895,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* How business coach Justine Clay decides whether or not to pursue an opportunity* Why she starts with feelings first and how she builds a “scaffolding” around those feelings with practical execution* What she did in the midst of the Great Recession to create a new opportunity by generously serving out-of-work creatives* How Justine views working on herself as an opportunity for growth\n\n\n\n\n\nOpportunities always come at a crossroads.\n\n\n\nSometimes they’re intersections with big flashing lights and signs pointing to what’s ahead in either direction.\n\n\n\nOther times, it’s impossible to know where each path goes. Maybe it’s even hard to see that there is a choice of direction in the first place.\n\n\n\nBut when we can really take notice of all the places we choose to go one direction or another, we can see that there are opportunities all around us—even when they’re not the opportunities we were looking for.\n\n\n\nThis month, we’ve been exploring how we spot opportunities and what we do with them once they’re in view.\n\n\n\nOpportunities are, in effect, choices.\n\n\n\nAnd while we don’t all have equal access to the same quantity or quality of choices, I think it’s valuable to notice when you do have a choice and how often you make a choice without even realizing it.\n\n\n\nWith every new opportunity—every choice—there’s a trade-off.\n\n\n\nYou might have the opportunity to hire someone to help you—but that means you’re trading off some amount of control.\n\n\n\nYou might have the opportunity to try out a new marketing channel—but that means you’re trading off time and effort you’ve been putting into another marketing channel.\n\n\n\nYou might have the opportunity to develop a new offer—but that means you’re trading off the focus you’ve put on what you’re currently offering.\n\n\n\nTrading between one option and another isn’t a bad thing, of course.\n\n\n\nIt just is.\n\n\n\nNo matter what we choose or what opportunity to pursue, there’s something else we’re not choosing or pursuing....","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}