{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Forward","title":"076: Niche vs. Positioning: Why Your Agency Still Sounds Generic","html":"","width":"100%","height":180,"duration":1321,"description":"Hey everyone, today is a solocast on a topic that's often misunderstood: Niching vs. Positioning. \nI wanted to record an episode to help set the record straight and get people on the same page for how we're viewing these things. \nIn this episode, we discuss:The real difference between niche and positioningHow to build positioning that creates demandWhy over-niching won't save weak messagingAnd more...-----------\nLead Gen is the hardest part of running an agency.\nFor most, it's unpredictable, it's slow, and it's usually expensive.\nGia flips that.\nIt's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.\nGia automates lead gen follow-up and content, and it's all from the work you're already doing.\nYou can check it out and get some free bonuses at getgia.ai/dynamicagency\n-----------\nNo one was asking for another community. But I've made one anyway.\nSo what's different?\nThe Dynamic Agency Community is designed around access rather than content.\nAccess to peers who've done it before.\nAccess to experts who've designed solutions.\nAccess to resources that have been battle-tested.\nAnd right now, the price for founding members is only $97/year.\nJoin today so your agency has immediate access to everything you need to grow.\nYou can join at DynamicAgency.Community. \n-----------\nHiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.\nThis is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.\nYou can list your open positions for free at AgencyJobHub.com.\n-----------\nOur friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability....","thumbnail_url":"https://img.transistorcdn.com/99f3GOOo4P0qUfXrSNZBIKh9Wgcfi9EJl0SvdLLBXZk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxMjM1LzE3MTEw/NDMxODQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}