{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"Ep 164: Why You SHOULDN'T Listen to Your Audience","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3644f24e\"></iframe>","width":"100%","height":180,"duration":523,"description":"Listen to your audience!\n\nIt's some of the most popular marketing advice out there. \n\nWe're told it's the secret to creating content and products that our audience will eat up, and it sounds logical. Surely the easiest way to make people happy and get their attention in business is to give them what they want.\n\nSo we survey our email lists, chat with our customers via dm, study our YouTube comments, etc.  But there’s a dark side to listening to your audience. And that’s what I’m talking about today.\n\nListen to the full episode to hear:\n\nThe biggest mistake people make when they listen too closely to their audience\nWhy you DO want to listen to your audience when it comes to validating your ideas\nHow to balance what the market wants and what you’re passionate about so you can make a living doing work you love\n\nLearn more about Gillian:\n100K Method Podcast Series\n100K Mastermind\nSmall Business 101\nStartup Society\nGet on the waitlist for VALIDATE\nGet in touch!\nInstagram: @GillianZPerkins","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}