{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The MAFFEO DRINKS Podcast","title":"Stop Spending Marketing Money Before Creating Demand For Your Brand | Jack Orr-Ewing | Duppy Share Rum | Bottom-Up Cut #002","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/364514e9\"></iframe>","width":"100%","height":180,"duration":870,"description":"This Bottom-up Cut is with Jack Orr-Ewing, the founder and CEO of Duppy Share, the UK's largest independent rum brand. \nWhen should an independent spirits brand start investing in consumer marketing? \nHow do you take the first steps in the market?\nHow do you select the right accounts at the right stage? \nAnd what happens when you try to own an occasion the market hasn't asked for?\nTimestamps :\n00:00 Welcome and Intro00:21 Demand vs Awareness01:43 Delay Consumer Spend02:58 Events Need Distribution04:29 Entering New Markets05:53 London Roots to Nationals08:01 Rum Lacks Cuisine Anchor09:55 Ideal Outlet Targets11:26 Rum Occasion Challenge13:25 Nimble Trade Execution14:13 Closing Thoughts\nFind all episodes featuring Jack Orr-Ewing here.\nBottom up.","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}