{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The MAFFEO DRINKS Podcast","title":"Stop Spending Marketing Money Before Creating Demand For Your Brand | Jack Orr-Ewing | Duppy Share Rum | Maffeo's Cut #002","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/364514e9\"></iframe>","width":"100%","height":180,"duration":870,"description":"This Bottom-up Cut is with Jack Orr-Ewing, the founder and CEO of Duppy Share, the UK's largest independent rum brand. \nWhen should an independent spirits brand start investing in consumer marketing? \nHow do you take the first steps in the market?\nHow do you select the right accounts at the right stage? \nAnd what happens when you try to own an occasion the market hasn't asked for?\nTimestamps :\n00:00 Welcome and Intro\n00:21 Demand vs Awareness\n01:43 Delay Consumer Spend\n02:58 Events Need Distribution\n04:29 Entering New Markets\n05:53 London Roots to Nationals\n08:01 Rum Lacks Cuisine Anchor\n09:55 Ideal Outlet Targets\n11:26 Rum Occasion Challenge\n13:25 Nimble Trade Execution\n14:13 Closing Thoughts\n\nFind all episodes featuring Jack Orr-Ewing at themaffeodrinkspodcast.com.","thumbnail_url":"https://img.transistorcdn.com/i7j8B5ckGqUyyqz3Ac4HDpckC-UkvmoYYTtC0YKBRRM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZjgx/ZTQyYjgyMjc4OGI2/YmJiYzFhYWE1NGJj/NTI4Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}