{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Austin Next","title":"Did Austin Turn Soda Into Fashion? | Stephen Ellsworth, Co-founder, Poppi","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/36b3679e\"></iframe>","width":"100%","height":180,"duration":3171,"description":"Poppi is a fashion brand that happens to be soda. Stephen Ellsworth, Co-founder of Poppi, joins us to walk through the operating choices behind turning a vinegar problem into a modern soda badge. It’s how you build, scale, and exit a consumer brand. It’s another signal that Austin’s flywheel is real and accelerating.  Highlights01:48 Dark days, PMF before funding08:05 Farmers market to Whole Foods14:50 Rebrand beat Shark Tank awareness24:58 Poppi as Fashion33:46 Make healthy default via taste38:54 AI palate mapping46:48 Austin needs cross-sector collisions51:40 What's Next Austin?Guest LinksStephen Ellsworth: Instagram, LinkedInPoppi: Website, X, Instagram ","thumbnail_url":"https://img.transistorcdn.com/4HrZGXEGyTZvMSwVdOhUF-5lWCTZZWxkKyPeZJOEQTE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wODE0/YzJjMTNjM2YzZTM3/MzZmNmVhOTRkNjNl/MTQ5OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}