{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Flywheel","title":"The ‘Rule of 8’: A Simple Formula to Unlock Your $10M B2B Ad Engine","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/36bf4350\"></iframe>","width":"100%","height":180,"duration":3472,"description":"Why does performance marketing feel like a money pit for most B2B companies? This episode delivers the playbook to fix it. We go deep with Emil Petkov, the Head of Marketing at Pemo, who scaled the B2B fintech from $0 to over $10M ARR in under 3 years, with 80% of revenue driven by performance channels.►► Ready to build a predictable and scalable lead engine? Let’s talk: https://foursets.com/This isn’t just another high-level talk about “being data-driven.” Emil shares the exact, in-the-trenches tactics that work. We break down the “Rule of 8,” a simple formula to calculate your minimum daily ad budget and stop burning cash. You’ll learn how to win the “our C-suite audience isn’t on TikTok” argument with your stakeholders and see why their first and biggest acquisition driver was a bet on performance video from day one.We also explore the fine line between “fun” content and content that actually converts, and why a corporate card in an ice cube outperformed every beach-themed ad during the hot UAE summer. Emil reveals the most dangerous vanity metric that paralyzes marketing teams (hint: it’s not what you think) and draws a clear line on where to use AI for stunning visuals and where it will destroy customer trust. If you’re tired of unpredictable results from paid ads, this is your masterclass in building a real revenue engine.TIMESTAMPS:00:00 - The B2B Performance Marketing Problem02:51 - The #1 Growth Driver to Scale from $0 to $10M ARR06:22 - How to Win the “Our Audience Isn’t on TikTok” Argument13:28 - The Fine Line: When “Fun” Content Fails to Convert15:50 - Your First Marketing Hire: The Foundational Mistake Most Startups Make18:55 - The “Rule of 8”: A Simple Formula for Your Minimum Ad Budget34:34 - The “Ice Cube” Strategy: Give Them What They Crave, Not What They Expect42:05 - Using AI in Ads: Where It Shines and Where It Destroys Trust47:22 - Why Most B2B Landing Pages Fail to Convert Paid Traffic52:00 - The Most Dangerous Vanity Metric in Performance...","thumbnail_url":"https://img.transistorcdn.com/jD9gyduaWu4SDneidzdlC0faEGgw1FIqqBAc28_4ldg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZTM1/NTUyNjI1NWEzMmVl/YWI2Yzg2N2Q0YTUw/YmJmMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}