{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"3 Things Keeping Your Roofing Sales Team Stuck","html":"","width":"100%","height":180,"duration":2384,"description":"Guest: Sam Tacheny — Owner, Tacheny Exteriors\nGuest Links: Website: https://tachenyexteriors.com\nTwo Twin Cities roofing competitors sit down and share everything. Culture, sales systems, PE horror stories.\nSam Tacheny runs Tacheny Exteriors in the Twin Cities and reached out to talk shop instead of treating the competition like the enemy. The conversation gets into why private equity is flooding the roofing market and what happens when it goes wrong (14:36), the Roscoe bankruptcy that left homeowners with unfinished work, why family owned businesses should act like enterprise companies anyway, and Sam's three recommendations for building a sales team without wrecking it (21:22).\nYou'll learn:\nWhy most price objections are actually a lack of discovery\nHow to find your real core values instead of aspirational ones on a wall\nWhy you need one documented selling system, not \"here's some videos, good luck\"\nWhy the insurance game is getting harder and retail should be your focus\nWhat to watch for in PE acceleration clauses before you sign\nThe hook, open loop, and pattern interrupt formula for contractor video (32:56)","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}