{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapped","title":"#112: Three ways to use podcasts for marketing. Featuring Craig Hewitt, founder of Castos","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/374cf172\"></iframe>","width":"100%","height":180,"duration":1759,"description":"Craig and I discuss how bootstrappers can use the podcasting ecosystem to promote their products.\nWe discuss three ways to use podcasts - and the pros and cons of each:\n\nStart and run your own podcast\nDo the \"podcast circuit\" as an interesting guest with riveting insights\nSponsor podcasts\n\nWe 'go meta' and talk about why Steve has launched the new iteration of the Bootstrapped podcast.\nWe also talk about:\n\n\"credit card required upfront\" trials versus \"no credit card required\" trials.\nthe life-cycle email sequences using activity-based triggers that we've recently added to Feature Upvote.\nthe danger of applying data-based marketing approaches to products when your product doesn't have enough data\nwhy Steve doesn't do A/B testing - yet","thumbnail_url":"https://img.transistorcdn.com/5DFg2dx7MxgKVagx-PFHCNvbifAgSYXThBdqsKKJuzc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZjg0/MDE3MTEwZDRmOGE2/NjBjMDRmNTExOWRl/MzBiNi5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}