{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Love At First Try","title":"Stop guessing, start listening — building customer-led growth in SaaS (w/ Georgiana Laudi)","html":"","width":"100%","height":180,"duration":3688,"description":"Has your SaaS growth stalled? It’s not your funnel. It’s who you’re listening to (and who you’re not).\nIn this week’s episode, I sat down with Georgiana Laudi, co-founder of Forget The Funnel and author of Customer-Led Growth.\nShe’s one of the few people in SaaS who’s been shaping how founders think about marketing long before “PLG” became a buzzword. Her frameworks have guided hundreds of SaaS teams to connect the dots between customer insight, positioning, and growth — without the fluff.\n🧠 What you’ll learn:\n00:00: Why SaaS founders still overcomplicate growth\n02:00: Georgiana’s journey from marketer to customer-led growth advocate\n06:00: The real reason teams keep guessing instead of researching\n10:30: AI, layoffs, and why marketers are more reactive than ever\n16:50: The story of a social media SaaS that targeted the wrong audience\n20:40: How to know *who* to listen to and filter bad feedback\n28:00: Why old research data can quietly kill your growth\n33:00: The UserVoice case: when your customer changes but your messaging doesn’t\n37:10: Customer-led growth in plain English\n40:20: Three steps to make it real inside your company\n45:00: Building recurring systems to stay close to your customers\n53:00: The SaaS wake-up call: why “good enough” products won’t survive\n58:00: Mindset shifts founders must make to keep growing\n💡 Steal these quick wins:\n1/ Talk to 10 recent customers — not all your users\nFocus on *recency + retention*. These people reflect today’s market reality, not last year’s. You’ll uncover what’s actually driving purchases *right now* and which problems are still worth solving.\n2/ Record and review your last 5 sales calls\nStop guessing your messaging. Your customers have already told you what matters — how they describe pain, what made them choose you, and which results they value. Listening back reveals the exact words that should be in your copy.\n3/ Filter customer feedback — don’t treat all of it as gold.\nMost teams get trapped by the “vocal...","thumbnail_url":"https://img.transistorcdn.com/CalfqiGBPL_RhmXPTA6aQSk59NwzAYGpNJ6fyshYlL8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMGM3/MjgxYTFlZTJiN2U0/NDFlYWNiYWY0MWUw/ZWVjNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}