{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retailgentic | Consumer Behavior & Retail Trend","title":"Retail Media’s Future, Agentic Shopping, and the AI Disruption Ahead | Kiri Masters, Retail Media Industry Analyst","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3768f080\"></iframe>","width":"100%","height":180,"duration":2999,"description":"Kiri Masters, founder of Bobsled Marketing and Retail Media Breakfast Club, joins the Retailgentic Podcast to unpack the future of retail media. We cover the economic drivers of onsite and offsite ads, why loyalty programs could be a hidden moat in the age of AI, and how agentic shopping may challenge even the biggest players.\nTimestamps:\n00:00 – Intro & Welcome\n01:30 – Kiri’s path from banking to launching Bobsled Marketing\n06:40 – Selling the agency and life after acquisition\n11:05 – The launch of Retail Media Breakfast Club\n14:20 – Economic foundations of retail media (onsite, offsite, trade)\n20:55 – The threat of agentic shopping to retail media networks\n28:15 – Walmart vs. Amazon: Two strategies for AI agents\n34:00 – Loyalty programs as a competitive advantage\n38:45 – The future of retail media in an AI-driven world\n43:20 – Where to find Kiri Masters & Retail Media Breakfast Club\n🧠 Want to stay ahead in AI commerce? Subscribe and follow along: \n📰 Subscribe to the free Substack: retailgentic.ai\n📺 Watch episodes on YouTube: youtube.com/@retailgentic\n🎧 Listen wherever you get your podcasts: Spotify, Apple, etc.","thumbnail_url":"https://img.transistorcdn.com/jyq4gzL8GtJPwkKazAV0YqDIJx5HXtdIt_4jcLqe_8A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNThm/NDdlNDU0ODM5MTMx/YmM5NDcyYjM5YTNh/YjEzYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}