{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Why Marketing Storytelling Matters Now More Than Ever","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/377c4703\"></iframe>","width":"100%","height":180,"duration":3376,"description":"My guest today prefers emotions and marketing storytelling over growth hacking and optimization.\nMichael Troiano is a Harvard Business School graduate and former Chief Marketing Officer of Actifio, a global enterprise data-as-a-service provider.\nHe is currently venture capitalist based in Boston at G20 Ventures, and has nearly 25 years of executive leadership experience, working with name brand companies such as PepsiCo, Jiffylube, Ragu and Hewlett-Packard.\nTopics covered:\nMichael’s background and how he got involved in marketing\nAccountability and metrics that are actually meaningless\nGood storytelling as a foundation of marketing\nActionable tips to improve your marketing storytelling strategy\nAdvice for new marketers on getting started\nResources mentioned:\nStorytelling Marketing Strategy: Tell Your Business Story in 6 Steps\nOgilvy on Advertising by David Ogilvy\nBorn Standing Up by Steve Martin\nHow Hard Can it Be? Podcast\nMichael Troiano Blog - Miketrap.com\nBikeshedding in Marketing: 3 Keys to Being an Effective Marketer\nHard to be Noticed? Simplify Your Marketing to Win Customers","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}