{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Permission to Rant","title":"So You Want to Do Thought Leadership","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/378256d8\"></iframe>","width":"100%","height":180,"duration":1689,"description":"Most B2B marketers know thought leadership matters. \nFew know how to actually build a program that sticks.\nIn episode 7 of Permission to Rant, we make the case for expert-led content and EGC (employee-generated content) in an era of AI-generated everything — and walk through a practical framework for building a thought leadership program your team will actually follow.\nWe get into how to pitch it internally, why you should give people a niche, not a brief, and why consistency beats virality every single time.\nIf you've been putting off your personal brand or struggling to get leadership to show up online, this one's for you.\n\nCome rant with us.\nPermission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems.\nHosted by Penny and Nike from Contentoo.\nSubscribe for bi-weekly episodes.\n\nYouTube\nLinkedIn\nWebsite\nPenny Warnock\nNike Pucci","thumbnail_url":"https://img.transistorcdn.com/VhJR6V58GvieQGRKo3AY__y-2Zeh6WwNAzbpX_BWmEA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMTQ1/M2QzZDA2MGJkMzI5/YmI0ZmZkNDdlYWVj/ODcwNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}