{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"Greatest Hits: How Mini (and BMW) used psychology to become a cult classic","html":"","width":"100%","height":180,"duration":699,"description":"It's one of most interesting and unique cars around - the Mini.\nBuilt to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to become cool.\nHow?\nWell it's down to some clever applications of marketing psychology and behavioral science - used consciously, or not.\nJoin me today as I unpack Mini's rise as one of history's most innovative and influential car brands in history - and the lessons it can teach us about launching and growing a cult brand.\n⭐⭐⭐⭐⭐\nPlease take 12 seconds to rate and review the podcast because it helps us find new listeners \n⭐⭐⭐⭐⭐\nCOACHING\n✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite\nThis month I have 3 spots available - first come, first serve.\nFREE RESOURCES\n✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ \n✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/\n✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking\nWORK WITH JEN CLINEHENS & CHOICE HACKING\n✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.\nLearn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/\n✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill...","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}