{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Martech","title":"90: Lucie De Antoni: Startup alchemy, mixing data literacy and attribution with empathy and collaboration","html":"","width":"100%","height":180,"duration":2863,"description":"What’s up folks, today I have the pleasure of sitting down with Lucie De Antoni, Head of Marketing at Garantme.About LucieBorn and raised in France, Lucie got her start in event management before joining AirPlus International, the financial subsidiary of Lufthansa. At AirPlus she wore both marketing and communications hats, at local and global levelsShe stayed in the travel market moving over to HRS Group, an eComm company focused on hotels distribution where she got a taste of Growth marketingRecently she was Head of Global Marketing at Jenji, one of the leading expense management tools where she managed an international marketing team across various functionsLucie is also a Marketing Consultant working with early stage startups through Station F, the biggest startup incubator in FranceShe’s a mentor at Women in Tech network as well as WILLA supporting women and mixed teamsToday she’s Head of Marketing at Garantme, an insurtech focused on real estate agenciesThe Limits of AI in Taking Over Marketing JobsWhen Lucie was asked about the rapid advancements in AI and the looming question of whether it could entirely replace marketing roles, her answer was a measured one. Yes, AI is making waves in various industries, including marketing. It's great for automation and can handle a variety of tasks that were previously manual and time-consuming. But don't start thinking it's time for marketers to pack up their desks just yet.According to Lucie, the real barrier for AI lies in mimicking human creativity and emotional intelligence. Marketing isn't just about numbers and algorithms; it's also about connecting with people on an emotional level. You're telling stories, crafting narratives, and essentially understanding what makes your audience tick. And that's where AI falls short. As of now, AI lacks the ability to truly understand human emotions and to use that understanding to create compelling stories or campaigns.Lucie emphasized that this limitation is actually good...","thumbnail_url":"https://img.transistorcdn.com/4eBcAi2MlxuVPdaWgcnwbeXVYH5naGhZe-qIuSYOdjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGE5/NTRiZjYwMDI0NWM5/MmE4MDQ1NWJlODA3/MjUxYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}