{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Martech","title":"111: Jessenia Francisco: Leading MOps at Asana and Lucidchart, feeding on your own martech and overcoming imposter syndrome","html":"","width":"100%","height":180,"duration":3142,"description":"What’s up everyone, today we have the pleasure of sitting down with Jessenia Francisco, Director, Marketing Operations at Lucid.\nSummary: Jessenia shares her journey from nonprofit to tech, emphasizing adaptability and purpose. She tackles imposter syndrome by fostering an inclusive culture, explores the strategic use of tools like Lucidchart in her own day to day, and advocates for mindful martech selection, particularly the integration of AI, balancing innovation with practicality. Her work with Women in Revenue underscores the power of mentorship in empowering women in revenue roles, highlighting the importance of community and strategic thinking for professional and personal growth.\nAbout Jessenia\nJessenia started her career in Finance at Merril Lynch and Bank of America\nShe pivoted to the non profit space joining the Association of Latino Professionals for America where she started to get in fundraising operations\nShe was later recruited by the NewSchools Venture Fund and moved out to the Bay area to roll out Salesforce across the organization\nShe then joined the Opportunity Fund as Development Operations Manager focused on improving the donor acquisition process and marketing automation implementation\nJessenia then made the mega move to Asana where she started in Sales Operations and later pivoted to Marketing Operations leading Martech Program and eventually becoming Head of Marketing Automation\nToday she’s Director of Marketing Operations at Lucid Software, the creators of the popular flowchart and diagram tool; Lucidchart\n\nShifting from Counting Coins to Making Change\nJessenia's career evolution from finance to the nonprofit sector was not just a job change; it was a pursuit of impact over income. She sought to make a tangible difference, moving away from the profit-focused dialogues of her finance days towards creating systemic change. This quest for purpose led her to the nonprofit world, where she found the work deeply rewarding.\nReflecting on her...","thumbnail_url":"https://img.transistorcdn.com/4eBcAi2MlxuVPdaWgcnwbeXVYH5naGhZe-qIuSYOdjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGE5/NTRiZjYwMDI0NWM5/MmE4MDQ1NWJlODA3/MjUxYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}