{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"205 Create High-Paying Clients: a 5-Step Process for CPAs","html":"","width":"100%","height":180,"duration":1132,"description":"***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list One of the most common questions I get from readers of my email list is:  “How do I get high-paying clients?” This process need not be a mystery. There is a formula for creating high-paying clients, that gets you out of being at effect of outside forces, and gets you in the driver’s seat. These five steps are ones you can start implementing right away. Here are five steps you can use to create demand and attract high-paying clients: STEP 1 - Front-load the crap out of the value your service provides. Find all the ways to provide Effortless Value (listen to episode 201) and build those into your services.STEP 2 - Undercharge relative to the value to the buyer. Make the price an easy win for your client. This is much easier to do when your service is packed with value, because it allows you to float the price up in keeping with the value you added. Of course, make your price profitable for you too. STEP 3 - Always create demand. Always. Always does not mean sometimes. Or intermittently. Or once in a while. Or when you need a client. Or when you “feel like it,” or “don’t feel like it.” Always means always. You have 4 types of followers: new and existing, ready or not yet ready to buy. Cultivate all four groups by always creating demand. STEP 4 - Limit supply for your HIGH-VALUE package. The more demand you create, the more limiting supply becomes necessary. And limited supply enables you to select the best clients from your pool of prospects. STEP 5 - 100% control over 100% results. While you could focus on that which you cannot control, you are better off focusing on that which you can control. Much is within your control. Much more than you realize. If you're thinking, “Creating demand sounds great. And boy, I could use help with this.” This is what we work on throughout CPA Mastermind.  We help you niche so you can...","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}