{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Spot Shady SEO Providers","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3878a55e\"></iframe>","width":"100%","height":180,"duration":3060,"description":"This week I’m talking to Gavin Duff, Head of Digital Performance for the Irish-based digital agency, Friday.\nThe world of search engine optimization (SEO) is full of shady people and practices and it’s much more difficult than you might think to actually rank well on Google.\nToday Gavin will teach us three main things: how to uncover shady SEO practices; how to spot shady SEO practitioners and avoid them; and what to do if you’ve been burned by one.\nWith nearly 15 years of digital experience working for companies such as Dannon, Heineken, Mazda, Dominos Pizza, AXA Insurance, Amazon, and many more, he is a great person to learn from.\nTopics covered:\nDefining SEO and how it’s done\nThe damage bad SEO can have on a business\nWhat good SEO looks like versus red flags\nHow to spot bad SEO practitioners and avoid them\nHow to evaluate SEO hires and what it should cost\nWhat to do if you’ve been burned\nGavin’s advice and recommended resources\nResources mentioned:\nFriday; Friday Journal\nBuzzSumo\nSearchCap\nMoz; Moz’s Beginner’s Guide to SEO\nGoogle Webmasters\nlouis@everyonehatesmarketers.com","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}