{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sage Insights","title":"$55,000 Spent. ZERO Qualified Leads. Here’s What Went Wrong","html":"","width":"100%","height":180,"duration":1051,"description":"A business owner spends nearly $55,000 with a marketing company and receives zero qualified leads. How does that happen — and why is the client still locked into the agreement?\nIn this episode, Mike and I talk about one of the biggest problems in digital marketing: agencies that get paid regardless of whether they're actually producing results.\nWe discuss:\nThe danger of long-term vendor lock-in\nWhy leads and qualified leads are completely different things\nWhy Google Ads and Meta Ads are often better starting points than cold outbound\nThe importance of connecting marketing data to actual customers and revenue\nWhy business owners need an ongoing feedback loop with their agency\nHow inexperienced marketers can burn through enormous advertising budgets\nWhy good agencies sometimes need to tell a client, “This isn't working”\nThe questions every business owner should ask before hiring a marketing company\nMarketing doesn't always work perfectly. Campaigns need time, testing and iteration.\nBut there is a major difference between working through a campaign that needs improvement and continuing to collect money while delivering no meaningful outcome.\nIf you're spending thousands of dollars per month on digital marketing, your agency should be accountable for what happens next.\nLearn more about Sage Digital Agency and how we approach website design, Google Ads, Meta advertising and digital strategy.","thumbnail_url":"https://img.transistorcdn.com/r3KMvcmROzJrS_GDWYh7T_rFanzWyo-NatxkTZpR-CY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMmM0/Y2RiNDU4OGJiMmQ3/NzgyNjNhZWFhYzVk/ZjBjNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}