{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Unexpected Lever","title":"The Four Things Every Great Seller Does with Ryan Heinig, 2X","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3881ab97\"></iframe>","width":"100%","height":180,"duration":446,"description":"Great selling starts with simplicity.In this episode of V5, Jarod Greene sits down with Ryan Heinig, CRO at 2X, to talk about the fundamentals that separate top sellers from everyone else. Ryan discusses the four things every great seller does, and why mastering the basics is what drives consistent wins.Ryan also explains the real role of sales enablement, the power of coaching within teams, and how community-driven relationships keep buyers engaged long before they enter a sales cycle.In this episode, you’ll learn:What the best sellers focus on every day – The four fundamentals that drive resultsHow leaders can enable better performance – Coaching, not content, creates impactWhy community matters more than cold outreach – Relationships build lasting pipelineThings to listen for:(00:00) Introduction(00:32) The four fundamentals that drive enterprise sales(01:55) How AI helps sellers stay relevant, not robotic(02:59) Why enablement starts with first-line leaders(04:25) How community replaces cold outbound","thumbnail_url":"https://img.transistorcdn.com/Fpj5UCiuCmFow8JTJUVA4dtdaxAA0aTWxCY9dDIbE2o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81OThl/YzE2ZmY3ZGExMTQ4/YTA3ODQ4N2FlMzI5/MDlkZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}