{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"upside","title":"CC048: Mike Duda of Bullish // the strategic creative and capital partner behind brands like Casper, Birchbox, Peloton, and more","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/38bbf85c\"></iframe>","width":"100%","height":180,"duration":4161,"description":"Interview starts: 6:20\r\nDebrief starts: 1:02:12\r\n\r\nMike Duda is a Managing Partner at Bullish.\r\n\r\nBullish is a marketing operating partner focused on the growth business and has helped develop companies like Birchbox, Peloton, Casper, and Harry's. Through both investment and creative services, Bullish helps early-stage companies progress in their market.\r\n\r\nMike has extensive experience in marketing and advertising, having served in numerous director positions at Deutsch. Our conversation today dives heavily into marketing and advertising strategies as well as some of the methods Bullish uses to currently help their partners.\r\n\r\nWe discuss:\r\n- Ad: Finding experienced employees for your new business with Integrity Power Search (4:43)\r\n- NYC subway ads (6:26)\r\n- Advertising too early in DTC (10:40)\r\n- NPS in marketing and staying relevant (15:49)\r\n- Identifying new and innovative products (20:49)\r\n- When to start marketing and advertising (23:48)\r\n- Peloton's recent advertisement (25:36)\r\n- Next frontier in advertising (26:41)\r\n- Ineffective advertising (28:00)\r\n- Creating personas for brands (30:17)\r\n- Building and recruiting for consumer brands between the coasts (40:49)\r\n- Value vs. utility of a brand (51:42)\r\n- Survival of older vs. newer brands (57:07)\r\n\r\nLearn more about Bullish: http://bullish.co/\r\nFollow Mike on Twitter: https://twitter.com/MikeDuda\r\nFollow upside on Twitter: https://twitter.com/upsidefm\r\nAdvertise with an upside classified: https://upside.fm/classifieds\r\n--\r\n\r\nThis episode is sponsored by Integrity Power Search, the #1 full stack high growth startup recruiting firm between the coasts. They partner with venture capitalists, private equity groups and CEOs to build amazing teams for the world’s most disrupting companies.\r\n\r\nLearn more about or get in touch with Integrity Power Search: https://upside.fm/integrity","thumbnail_url":"https://img.transistorcdn.com/qhlBwGFVyVQpTQUPz91SL_FZ9LxsieuifdWQEs8peZY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkxLzE2MDU2MzQx/MjktYXJ0d29yay5q/cGc.webp","thumbnail_width":300,"thumbnail_height":300}