{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"One Billion in 10 Minutes","title":"Ep#2: Swiggy’s next offering — AI assistants vs. alcohol ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/38c3c053\"></iframe>","width":"100%","height":180,"duration":1123,"description":"In episode two, ROI Rangers from XLRI and Buzzolve from Messa School of Business go head to head with their strategies to make Swiggy Instamart ‘win’. ROI Rangers proposes a tech-first strategy, complete with a Duolingo-inspired virtual assistant called Insty. Buzzolve, meanwhile, wants to play the optimisation game. They essentially say ‘hey, we have a billion dollars. We are going to spend a little bit towards everything – a certain amount will go towards dark stores, a certain amount will go towards AI, and then a certain amount will go towards category expansion.’Which strategy will  win?Tune in. Learn more about The Ken’s inaugural case competition. ","thumbnail_url":"https://img.transistorcdn.com/UFtMaKBQUo_zdlHRd8Zg-5VQDb_2If1Ro3M1BclyOlI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzM2/NGQyZTdkMzA3MTIz/ODE3NzQ0YTlkYjU1/Y2I4NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}