{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"State of Play","title":"AI Creative Direction Is Here: Jamey Gannon","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/38e5e6ae\"></iframe>","width":"100%","height":180,"duration":3409,"description":"Jamey Gannon is a creative director and Maven instructor teaching designers how to control AI like a creative director.She's running brand sprints, directing image models, and building her own tools while she does it.This conversation covers whether you can actually teach AI taste, the inputs most designers miss when evaluating AI tools, why she took an \"AI sabbatical\" to get good, and the five-principle framework she uses to direct image models.Want to become an AI Creative Director? Get 10% off Jamey's next cohort with promo code TOMMY here: https://bit.ly/4tJ9nF7Get the UX Tools Newsletter (written by me)Join 100,000+ designers for weekly insights on creative software and the people shaping it: https://uxtools.coCHAPTERS:0:00 — Cold open: AI is not magic0:20 — The rise of AI creative directors1:42 — Can AI learn taste?4:30 — What most people miss about prompting7:58 — Brand sprints, speed, and taste13:01 — How AI fits into real client work15:37 — A mood-board tool built with AI22:00 — Jamey's daily creative stack27:21 — How she found time to learn AI31:08 — The one-click AI myth38:39 — Visibility, distribution, and getting chosen42:00 — The split between brand and product designers46:04 — Pricing AI-assisted creative work49:08 — The AI Creative Director framework56:01 — Why being remembered mattersLINKS:Maven (AI Creative Director course): https://bit.ly/4tJ9nF7FOLLOW ME:X / Twitter: https://x.com/designertomLinkedIn: https://linkedin.com/in/tommygeoco","thumbnail_url":"https://img.transistorcdn.com/Q4goNjMCyLVJblsVd-hc65Y9xpTGIkbjq5L00Huluhg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZTM4/NTdjYjhlYmI5NzU0/YjRlNDNkMjFiNDgy/NTRhNi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}