{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Your First 90 Days as a Marketer: How to Build Trust and Make an Impact","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/38e6acfd\"></iframe>","width":"100%","height":180,"duration":3169,"description":"You want to make an impact, right? Imagine you've just been hired in a new marketing role. What's the first thing you should do to get your foot in the door?\nIn today's episode, you'll learn how to build trust and prove yourself in the first 90 days as a marketer.\nJoin us in welcoming Claire Suellentrop back to the podcast. Claire is a SaaS marketing strategy consultant and the co-founder of Forget the Funnel, where she teaches tech marketers how to build high-growth SaaS companies.\nTopics covered:\nWhy marketers and their leaders often struggle to align themselves\nThe first step you must take when you’re starting with a new company\nTwo ways to develop true empathy for the founder or CEO\nHow to build strong relationships with leaders of other departments\nWhat type of questions you must ask during those first conversations\nWhy your first 90 days as a marketer are a critical period of time\nThe simple (but effective) tip for nailing communication with your boss\nHow to balance customer research with making your first major impact\n\nResources mentioned:\nForget the Funnel\nHow to Use Jobs to be Done to Read Your Customers’ Minds\nGeorgiana Laudi\nAsia Matos\nPodia\nTrello\nThe 25 JBTD customer interview questions Claire uses\nSaaS Marketer Essentials\nclaire@forgetthefunnel.com\n@ClaireSuellen\nDaft Punk: 5 Marketing Lessons to Make Your Business Famous\nHard to be Noticed? Simplify Your Marketing to Win Customers","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}