{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Aperiam Podcast","title":"The CMO's AI Change Management Problem","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/390befa8\"></iframe>","width":"100%","height":180,"duration":2253,"description":"Corey and Joe talk with Brian Wiener — a 30-year digital veteran behind 360i and Profitero — about why he started 37Arc, a \"workflow intelligence\" company helping CMOs rewire marketing and sales for the AI era. They dig into why most AI pilots fail, how 37Arc uses a voice AI agent to interview entire marketing departments at scale, and why chasing shiny objects beats companies that actually map their workflows first. ","thumbnail_url":"https://img.transistorcdn.com/BFE3tB87KCFvGIG1_kQzVG7YMo47VodG83SrwRxKOjY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMGRk/YmE2NDM0OWY4NTU5/MjdiOGE4NWUzMDBi/NGMwYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}