{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#45 Forecasting analytics with machine learning (with Richard Fergie)","html":"","width":"100%","height":180,"duration":1960,"description":"This week Dan and Dara are joined by Richard Fergie (creator of Forecast Forge) to chat all about forecasting with machine learning models, and the flaws in Google Analytics 4's machine learning aproach to watch out for.\r\nHer's Richard's rules for using any machine learing forecast model:\r\n1) No machine learning is allowed until you've plotted the data!\r\n2) Make the simplest Forecast that you can\r\n3) Look at where is it that this simple forecast is wrong, and correct for it\r\n4) Repeat te process until you get fed up, or you get diminishing returns\r\nCheck out Forecast Forge for details on pricing and how it all works - https://bit.ly/3aB1Zco.\r\nReach out to Richard on Twitter - https://bit.ly/3aGtxgC.\r\nIn other news, Dan plays more games, Dara goes outside and Richard emigrates!\r\nFollow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.\r\nIntro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).\r\nIf you're liking the show, please show some support and leave a rating on Spotify.\r\nIf you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.\r\nFull show notes and transcript over at https://bit.ly/3PabfDk.\r\nThe post #45 Forecasting analytics with machine learning (with Richard Fergie) appeared first on Measurelab.","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}