{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"SaaS Marketing Bites from Powered By Search","title":"Why we use the four I method of reporting on marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/393afcd1\"></iframe>","width":"100%","height":180,"duration":966,"description":"There are several approaches that SaaS companies take when measuring their marketing. However, many of these approaches are flawed and focus too much on vanity metrics. Here at Powered By Search, we've developed a way to accurately and efficiently measure marketing that will get you better ROI from your marketing budget. Learn what our unique approach is and more in today's episode. ","thumbnail_url":"https://img.transistorcdn.com/xB5qKD0TpIyiGRmY0bKM3vuxuYCICJxNTxMewMNQI1M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5MzkzLzE2NTg4/NDk1NDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}