{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Forward","title":"053 David C. Baker: Positioning that Pays","html":"","width":"100%","height":180,"duration":1870,"description":"Hey everyone, today I’m joined by David C. Baker.\nDavid is an agency advisor, author, and speaker who's consulted with over 1,000 firms and written some of the most respected books in the space—including The Business of Expertise and The Secret Tradecraft of Elite Advisors. If you're in the agency world and haven’t read his work, you’re probably still leaving money on the table.\nI brought David on because his thinking is razor-sharp—and refreshingly contrarian. He doesn’t just echo the same playbook. He helps entrepreneurial experts build businesses that are clear, focused, and differentiated in a world that loves to blur the lines.\nIn this episode, we discuss:How to mathematically test if your positioning is too broad—or too niche to surviveThe surprising reason your local market might be holding you backThe ethical case for specialization (hint: it’s not just smart, it’s right)and more...You can learn more about David’s work at punctuation.com or on LinkedIn. \n-----------\nNo one was asking for another community. But I've made one anyway.\nSo what's different?\nThe Dynamic Agency Community is designed around access rather than content.\nAccess to peers who've done it before.\nAccess to experts who've designed solutions.\nAccess to resources that have been battle-tested.\nAnd right now, the price for founding members is only $97/year.\nJoin today so your agency has immediate access to everything you need to grow.\nYou can join at DynamicAgency.Community. \n-----------\nHiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.\nThis is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.\nYou can list your open positions for free at...","thumbnail_url":"https://img.transistorcdn.com/99f3GOOo4P0qUfXrSNZBIKh9Wgcfi9EJl0SvdLLBXZk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxMjM1LzE3MTEw/NDMxODQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}