{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dig In","title":"29. Sam @ goodmorning.com on 'Peak Mattress', DTC Differentiation & Educated Guesses","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3960ac2e\"></iframe>","width":"100%","height":180,"duration":2587,"description":"We chat to Sam Prochazka, Founder of goodmorning.com, about what it's like to run a DTC mattress company, how he approaches understanding his customer personas, goodmorning.com's multi-brand strategy, and what being an entrepreneur means to him.","thumbnail_url":"https://img.transistorcdn.com/OqrQ7Q2mPF4k19hpOgUojDeEuNYhNG7Dc9_QTGFeI-U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYjdk/NGMwOTAxZTg2YzQ3/MjM0ODY5NjlmNDI3/NmUzZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}