{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Martech","title":"83: Kate Nowrouzi: Mailgun's VP of Deliverability on email subdomain strategies and inbox placement tools ","html":"","width":"100%","height":180,"duration":2536,"description":"What’s up everyone, today we’re joined by Kate Nowrouzi, VP of Deliverability at Mailgun by Sinch.Summary: Kate brilliantly dissected the complex realm of email marketing, highlighting the critical need for strategic decision-making and a meticulous, step-by-step approach to restore domain reputation. Drawing upon her unique shift from fighting spam to aiding marketers, she illuminated the nuanced layers of email deliverability. Reinforcing the superiority of genuine engagement over manufactured interactions, Kate underlined the importance of understanding audience needs, continuously refining strategies, and valuing quality over quantity. She also acknowledged the transformative potential of new technologies like BIMI, AMP, and machine learning, suggesting a forward-thinking approach for marketers willing to navigate the growing tech-driven competition.About KateKate started her career in network and anti-spam engineering roles at two major ISPs; Verizon and AOLShe then moved to the vendor side at Fishbowl, a Customer engagement platform for restaurant marketers where she led email deliverability operations Kate's profound experience in email deliverability then guided her to a pivotal role as the SVP of Deliverability and Email Compliance at SparkPost, one of the industry’s most popular email delivery platformsKate’s also been Co-Chair of the Complaint Feedback Loop Committee at theMessaging Anti Abuse Working GroupShe’s an Advisor and Investor for various startupsShe’s also an Advisory Board member of Persian Women in Tech, with a mission toclose the diversity and gender gap in STEMToday, Kate serves as the VP of Deliverability & Product Strategy at Sinch, a public Customer Communications company that acquired Mailgun 2 years agoHarnessing the Power of Insider Knowledge in Email MarketingIn a moment of reflection on her professional journey, Kate highlighted the value she gained from her tenure at AOL. She spent four vital years in the realm of anti-spam...","thumbnail_url":"https://img.transistorcdn.com/4eBcAi2MlxuVPdaWgcnwbeXVYH5naGhZe-qIuSYOdjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGE5/NTRiZjYwMDI0NWM5/MmE4MDQ1NWJlODA3/MjUxYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}