{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Danone €1bn takeover of Huel approved | Sazerac enters soju in US with | Newman's Own bets on its purpose-driven","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/39890463\"></iframe>","width":"100%","height":180,"duration":382,"description":"The FMCG Marketing Daily — August 21, 2026\n\nIn this episode:\n• Danone's €1bn acquisition of Huel has just cleared regulatory approval, making it one of the biggest bets by a major FMCG company on the functional nutrition and meal-replacement category.\n• Spirits giant Sazerac is launching a new soju brand called Dahlo in the US, signalling that established FMCG players are now moving to capture the fast-growing Korean spirits trend before challenger brands own the category.\n• Newman's Own is leaning into its decades-old 'all profits to charity' purpose model as its primary millennial engagement strategy — a live test of whether authentic brand heritage can outperform paid performance marketing.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}