{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Pricing for florists simplified","html":"","width":"100%","height":180,"duration":2023,"description":"Want an easy way to dive into pricing correctly head to thefloralhustle.com/pricingIn the Facebook groups I am in- pricing is the most asked questions. A florist will post a picture then ask what would you charge. While I get some projects it is hard to know where to start with pricing a unique design concept, what other florists might charge for something could be drastically different from what you should/could be charging for that piece. When you step back from that statement you might ask yourself how would our pricing be different if we have the same inspiration picture? There are several ways that pricing could be different- #1 flower wholesale price could vary by region or even wholesaler. #2 The interpretation of the flowers used could be different from one florist to another. #3 The fullness of the completed piece could be different and with more flowers likely more cost is incurred. #4 Different markup thresholds- one florist could have a 3x markup on wholesale and another have a 4x markup. A florists labor cost could also be different- 20% with one and 25% with another.Normal pricing rule of thumb is-Wholesale cost of product x mark-up (3-4x)Plus Hard Goods Cost x markup (often 2x)Add design/labor fee 20-30%.Then on the whole wedding- Some florists charge a percentage of the total for setup/delivery/flip/tear down.I personally do not charge a flat fee and prefer the pay per item model. Then the couple is paying for the services they use and your not getting short changed by charging a flat rate and things are piled on you that weren’t originally agreed on.Setup/Delivery- On this cost I look at several factors. *Number of stops *Complexity of the stops *Is a delivery truck rental needed *How easy is it to load in. *Load in complexity- is it on the 15th floor of a huge building and you are loading into a tiny loading dock with a ridiculously small elevator. *Will I need a team of people to setup. *Is there a ton of work to get water if needed. *Is there...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}