{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In The Mix by Northwest Masonry Institute","title":"17. How a PR Graduate and Pilot Ended Up Championing the Masonry Industry | William Sundquist","html":"","width":"100%","height":180,"duration":939,"description":"Recorded live at the California Masonry Council's Design and Expo Day, host Adam Hutchinson sits down with William Sundquist of General Shale and the National Construction Specification Institute (CSI) to explore why brick continues to be one of the most authentic, durable, and sustainable building materials available today.\n \nWilliam shares his unexpected path into the masonry industry, explains why performance—not aesthetics—should always drive specifications, and makes the case for preserving historic masonry while helping designers better understand brick's long-term value. From thermal mass and lifecycle costs to sustainability and craftsmanship, this conversation highlights why masonry has a powerful story to tell—and why the industry needs to do a better job telling it. \n \nIn this episode:\nHow a PR graduate with a pilot's license found a lifelong career in the masonry industry \nWhy great masonry specifications start with performance—not appearance \nThe costly mistakes that happen when restoration projects use the wrong mortar \nWhy preserving historic masonry buildings protects both communities and culture \nHow brick's thermal mass and longevity make it a naturally sustainable building material \nThe overlooked sustainability story the masonry industry needs to tell \nWhy authenticity and craftsmanship continue to set masonry apart from other building systems \nHow General Shale is helping provide building envelope solutions across North America \nWhy architects, builders, and owners should be thinking more about lifecycle cost—not just upfront price \nThe importance of inspiring the next generation of designers through industry events and education \n \nConnect with William: \nLinkedIn: https://www.linkedin.com/in/william-sundquist-fcsi-9352522b\nWebsite: https://generalshale.com/\n \nLearn more about the Northwest Masonry Institute: \nhttps://masonryinstitute.com/in-the-mix","thumbnail_url":"https://img.transistorcdn.com/X1bb4Pa1Lwg4qVX_6duAicnGxz9s7Pi3P-AwJ-_qFL4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOWY0/NDQ2M2MwMmEwN2I1/N2NjZTIwMGQ5OGQ2/ZDI2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}