{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Why Marketing Agencies Mostly Suck At Marketing Themselves (And How To Fix It)","html":"","width":"100%","height":180,"duration":2745,"description":"Are you brilliant at marketing for your clients but fail at marketing your own agency?\nIt’s not uncommon for agencies, or any business for that matter, to struggle to market themselves, whether it’s through fear of cold calling, a reliance on recommendations or something else.\nIn this episode I talk to Dan Englander, the CEO Sales Schema, a lead generation company for boutique marketing agencies.You’ll learn practical steps towards marketing your agency and discover that it’s not as scary as you might think.\nPlus Dan gives us his thoughts on what marketers should learn today that will help them in the next 5, 10, and 20 years.\nTopics covered:\nLooking beyond referrals and going after sales\nWhat the hell are cobblers children are and what do they have to do with marketing?\nHow agencies can resolve the problem of their own marketing\nRecognizing clients that are no longer a good fit for your agency and how to deal with that\nThe importance of doing your homework before pitching to a new client\nBeing proactive in your own marketing\nTurning case studies into a story\nUsing live digital placements to your advantage\nHow to tell a story that will get you noticed\nResources mentioned:\nSales Schema\nBreakthrough Advertising by Eugene M. Schwartz\nThe Challenger Sale by Matthew Dixon and Brent Adamson\nZero to One by Peter Thiel\nThe Digital Agency Growth Podcast\nDrew McClellan\nBreak Through the Noise in Marketing by Doing Less\nHow to Start a Marketing Agency (a Practical, No-Bull Guide)","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}