{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Start a Marketing Agency (a Practical, No-Bull Guide)","html":"","width":"100%","height":180,"duration":2914,"description":"So you want to learn how to start a marketing agency? \nYou dream of a new challenge. \nYou’re ready to build a business and a team you look forward to working with each day.\nI get it. I was in your shoes not too long ago. \nIn 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. \nMy goal was to build a no-BS approach to marketing, and I went all-in on it, even being fully transparent about our monthly profits.\n\n\nDid it go perfectly? Not exactly. \nBut I gained a lot from my experience, and I wanted to share some of the lessons I learned along the way to my podcast listeners.\nFor starters, most marketing agencies are BAD.\nCan this be true?\nUnfortunately, there are too many sleazy marketers out there. \nSo I brought David Baker on the show to share his thoughts on why this is and to provide a strategy for how to start a remarkable marketing agency from scratch.\n\n\nDavid Baker works with entrepreneurs to teach them how to make better business decisions and create firms that are scalable and sustainable.\nWe discussed:\nWhat exact steps to take before launching your agency\nHow good agencies can stand out from their competitors\nWhy you shouldn’t focus on serving local businesses\nWhere to search when you’re looking for your first client\nHow to get good clients to come to you\nAnd more\nWhat follows is the 4-step approach David Baker would use to start a marketing agency from scratch (plus a bonus step at the end from yours truly).\n\nReady to learn how to start a marketing agency?\n\nHow to Start a Remarkable Marketing Agency From Scratch\n\n\nStep 1: Identify a Viable Target Market\n\nSo why are most marketing agencies so bad? \nThe truth is because they’re afraid to position themselves.\nAgencies fear that positioning will limit their opportunity. \nThey become trapped in thinking that if they specialize in the services they provide, they’re stuck in a box. \nThey risk the chance to work on different projects.\nLet me explain why this...","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}