{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Pure Gold Series: How to Fight Climate Change as an Emerging Brand with Seth Goldman","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3a4bd8fb\"></iframe>","width":"100%","height":180,"duration":2452,"description":"Today is Part 3 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who is joining us once a month to talk hot topics in CPG. This episode is all about sustainability, planet-based commitments, and Earth Month. You may know Seth as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat. Listen in as Seth covers how to develop planet-based commitments as a brand, the challenges of recyclable and compostable packaging, how to balance marketing and education about sustainability with a food product, Eat the Change's Earth Month efforts, and more.\n\nEpisode Links:\n\n Link to the incrEDIBLE Planet Challenge\n Link to Seth's blog post: Our Planet-Based Commitments\n Link to a video of Eat the Change's Sea Shanty on Instagram\n Eat the Change’s website\n Seth’s book - Mission in a Bottle\n How I Built This episode with Seth about Honest Tea\n  Seth’s TEDx talk: How Entrepreneurs Can Change Society\n\n\nShow Links:\n\n  Join the Startup CPG Slack community (6K+ members and growing!)\n  Follow @startupcpg\n  Visit host Jessi's Linkedin or website\n  Questions or comments about the episode? Email Jessi at jessi@startupcpg.com","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}