{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth-Minded Marketing","title":"Ep. 3 - Is Your Website Earning Its Keep? How to Upgrade Your Online Presence","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3a5f8b59\"></iframe>","width":"100%","height":180,"duration":1566,"description":"🎙️ Episode 3: Is Your Website Earning Its Keep? How to Upgrade Your Online PresenceIn this episode of the Growth-Minded Marketing Podcast, hosts Steve Phipps and Annie Laurie Walters dive into the \"U\" in the GUIDE™ Marketing Framework: Upgrade Your Online Presence.💡 New to the GUIDE Framework? Start with Episode 1 to get the full overview before diving in.If your website were a salesperson, would it still have a job? Many B2B websites look polished but quietly underperform—leaving prospects confused, not converted. This episode lays out practical ways to turn your website into a 24/7 sales machine.🔑 What You’ll Learn:Why your website should sell, not just sit there looking prettyFour key upgrades to make your site helpful, clear, and action-orientedHow SEO and AI are reshaping how buyers find and choose businessesWhat E-E-A-T means for your Google rankings (and why it matters more than ever)Why being active on LinkedIn is non-negotiable for B2B companiesCommon website traps to avoid—and quick ways to audit your site todayWhether you're planning a full website redesign or just looking for small wins, this episode will help you identify what's working, what's not, and what to fix first.⏱ Episode Breakdown:00:00 – Introduction: The Silent Salesperson00:43 – Welcome to the Growth-Minded Marketing Podcast01:05 – Understanding the GUIDE Marketing Framework01:45 – Upgrading Your Online Presence02:26 – The Importance of a High-Performing Website04:28 – Real-World Success Stories05:26 – The Changing Landscape of Buyer Behavior06:49 – Steps to Enhance Your Online Presence13:08 – SEO and the Impact of AI19:23 – Leveraging LinkedIn for B2B Marketing21:08 – Common Pitfalls and How to Avoid Them23:27 – Actionable Next Steps24:56 – Conclusion and Next Episode Preview🔗 Resources and Links:Your B2B Website Should Be Your Best SalespersonAI + Marketing: The Smart CEO’s GuideHow to Optimize Your Website with On-Page SEOHow to Perform an SEO AuditWhat Is Google’s E-E-A-T? (And Why...","thumbnail_url":"https://img.transistorcdn.com/sLfv0lQSM_WW0jLUyTGCfeOwo2ylbaDkjz2xTwu9sl0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDkw/NzJjYmQ4YjNjNGI4/MWM0ZmU4NDhhODYw/ODMxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}