{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Tommaso Vaccarella on Starting a Tech Platform and Scaling a Business","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3a7ac4e6\"></iframe>","width":"100%","height":180,"duration":1400,"description":"In this episode, Tommaso Vaccarella, the co-founder and general manager of Connected-Stories, talks about his experience in the production company and the challenges of scaling a tech platform. He discusses the innovative product that helps personalize and automate video ads, while also highlighting customer success as key to growth. Additionally, Vacarella provides insights into finding a platform for entrepreneurship and the challenges of managing people in the advertising technology industry.Tommaso Vaccarella is the GM and Co-Founder of Connected-Stories, the first Creative Management Platform for Advanced Video Formats. With a focus on disruptive innovation in video advertising, Connected-Stories brings together advertisers, creatives, data, and media professionals to develop data-driven strategies for enhanced video asset performance. Prior to that, Tommaso held roles at Frank Inc., Hudson East Capital LLC, and Wrong Way Pictures, showcasing his expertise in growth, finance, and production within the tech and media industries. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:Vaccarella moved to New York City after high school to attend Pace University and pursue his dream of living in the city.Co-founded a production company with friends during college, which focused on music videos, short films, and commercials.The founder was inspired by his father and the idea of being a tech entrepreneur from a young ageThe first customer is the most important and takes a leap of faithConnected-Stories is hiring a product manager and a business development lead for all things EuropeTommaso recommends “Thinking, Fast and Slow” as a book everyone should readConnected-Stories' objective is to make advertising more enjoyable for consumersResources:Connected-StoriesThe She Speaks PodcastDevNoodleConnect with Tommaso Vaccarella:LinkedInConnect with our Josh Hoffman:LinkedInQuotables:07:42 - “Inspiring people more so than guiding them...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}