{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Healthy Enterprise","title":"Eye Care Innovation: Scleral Lenses Transforming Patient Lives Globally with Michele Hart","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3aa2d391\"></iframe>","width":"100%","height":180,"duration":3259,"description":"In this episode of The Healthy Enterprise, Heath sits down with Michele Hart, Director of Marketing Communications at BostonSight, to explore the art and impact of nonprofit marketing in healthcare. Michele shares her journey from anthropology and journalism to leading marketing for a pioneering organization improving lives through innovative scleral lens technology. She discusses the challenges of mission-driven marketing—balancing purpose with growth, navigating the pandemic’s disruption, and aligning teams across marketing, sales, and product development—while emphasizing the importance of clear communication, the value of outsourcing for fresh perspectives, and the strategies that have helped BostonSight strengthen its brand and expand its global reach.\nChapters:\n00:00 Introduction to Michele Hart and Her Journey\n02:52 Transitioning to Nonprofit Marketing\n05:54 The Impact of COVID-19 on Work Dynamics\n08:55 Understanding BostonSight and Its Mission\n11:50 The Science Behind Scleral Lenses\n14:59 Marketing Challenges and Strategies at BostonSight\n17:52 Navigating the Commercial Landscape of Scleral Lenses\n21:01 Expanding Global Reach and Partnerships\n23:58 Optimizing Marketing Channels and Strategies\n26:23 Streamlining Communication in Marketing\n30:31 The Importance of Outsourcing for Fresh Perspectives\n34:40 Aligning Marketing, Sales, and Product Development\n36:53 Revenue Generation in Nonprofits\n38:40 Innovative Marketing Strategies and Patient Engagement\n42:25 The Future of Marketing: Balancing Digital and In-Person\n45:45 Innovations in Scleral Lens Technology\nGuest Information:\nGuest's Name: Michele Hart\nGuest's Title/Position:  Director, Marketing and Communications \nGuest's Linkedin: https://www.linkedin.com/in/michelespilberghart/\nCompany / Affiliation:BostonSight https://www.bostonsight.org/\nGuest's Bio: Michele Hart is a strategic and creative communications leader with a proven ability to align business goals with marketing strategy and optimize...","thumbnail_url":"https://img.transistorcdn.com/WKku9MQ84q-0q9Awqd5xdS4eoTolo1ocic6_1x8xlF0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMjI4/MDliNWYyM2MxYWFi/NTkwZmIwNzJkYjk2/YjliMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}