{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The WrapOps Podcast","title":"The Material Mistakes Costing Wrap Shops Money | Josh Culverhouse (Metamark) ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3abedaeb\"></iframe>","width":"100%","height":180,"duration":2828,"description":"Most wrap shops spend thousands every year on materials.\nBut are they actually using the right materials for the job?\nIn this episode, Josh Culverhouse shares a perspective few people in the industry ever get. Having started on the production floor before spending nearly two decades on the manufacturing side, Josh has seen the wrap industry from every angle. Today, as Sales Director for the Americas at Metamark, he helps shops evaluate materials, reduce waste, improve margins, and make smarter business decisions.\nThe conversation goes far beyond vinyl brands and product specifications.\nIt's about understanding materials well enough to make better business decisions.\n\nIn This Episode00:00 - Introduction & Live from the ISA 2026 Show \n02:16 - Meet Josh Culverhouse: Career Background \n4:04 - Introducing Metamark to the US Market \n05:15 - Embracing Product Consolidation & Supply Chain Integrity \n10:43 - Shop War Stories: Navigating Product Failures \n12:34 - The Power of Consultative & Educational Sales Reps \n14:58 - When Manufacturer Support Saves a Pinch \n19:08 - Regional Distributor Events & Industry Collaboration \n27:03 - Sponsor Break: Grimco\n28:14 - Advising the 30-Year Vets \n29:13 - Inventory Management & Complacency Pitfalls \n35:29 - Material Optimization: \"Killing Ants with Bazookas\" \n39:38 - Evaluating Your 12-Month App Buckets for Cost Savings \n44:42 - Where to Find Metamark \n\nWhat Wrap Shops Get Wrong\n\nAccording to Josh, many shops are unknowingly overspending by using high end wrap materials where lower cost alternatives would perform just as well.\nA common example is using premium wrap film for simple spot graphics or flat applications that don't require the performance characteristics of a full wrap product.\nThe result?\nThousands of dollars in unnecessary material costs every year. Josh explains that the savings from proper material selection can add up to the cost of a new printer, employee bonuses, or significant business reinvestment.\n\nAbout Josh...","thumbnail_url":"https://img.transistorcdn.com/d3ueaRdM-AkbDkKAw8MYTdXcQ55yExN42pgbGeS-HNc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NTli/NTNmODY0NmZmZDI0/YzY1ODJkM2Q4ZjZm/YjM5Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}