{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Growth Strategies Beyond Paid Ads","html":"","width":"100%","height":180,"duration":250,"description":"Paid ads are great for validating your B2B SaaS value proposition, but the exercise may be expensive if the PPC (pay per click) budget to compete in your industry is expensive.  Let's talk an alternative growth strategy that also works really well and will cost you a lot less.\nFree email course on how to launch a profitable B2B SaaS for less than $750 - https://nxtstep.io/b2bsaas\nEpisode Transcript\n Hey folks, Sean here and today, one I want to talk to you about are growth strategies for your B2B SaaS that goes beyond paid advertising. Now, I talk a lot about Google search ads, and I like it for various reasons. Number one, it's quick and easy to determine its cost effectiveness and enables you to relatively easily figure out whether or not your value proposition has strength.\nNow, having said that, it may not always be cost effective given. The particular industry or product that you're building. This is why I'm such an advocate for doing that research up front before you build, before you decide where you want to build. As I mentioned in a previous episode, I'm now building a new B2B SaaS or working on one that is very competitive.\nThe industry that it's in, people are just throwing money at. Ads in order to kind of get traffic in that way. As such, if I went to try to compete with them, they would easily crush me or more realistically kind of just drown me out. So I'm not gonna go head to head there. But what may make more sense are a few other options, and this is where it really is important for you to dive deep into who your customer is, who the buyer is.\nUnderstanding those personas, really understanding their industry, the problems that they experience, how they go about solving them. Because it starts to help you understand how they think, where they go, what they do. And depending on the questions that you may ask them, you can learn even more about that as well.\nYou can figure out other ways to connect with them as an audience, because at the end of...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}