{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Founder Feature: Daniela Suarez of iCalm","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3af0fb0c\"></iframe>","width":"100%","height":180,"duration":2247,"description":"\nIn this episode of the Startup CPG Podcast, Grace Kennedy welcomes Daniela Suarez, co-founder of iCalm Health, a pioneering company focused on creating natural supplements for stress relief. They delve into the inspiring journey of icalm, from its early beginnings to the intricacies of product development and the challenges that come with building a brand in the health industry.\n\nDaniela shares the obstacles she faced, including a startling incident involving a scam related to a celebrity endorsement, which highlights the critical importance of trust within the entrepreneurial community. One of the most fascinating aspects of this conversation is Daniela's experience co-founding a business with her sibling. She emphasizes how their familial bond enhances collaboration and creativity in their entrepreneurial endeavors.\n\nDaniela also underscores the significance of building connections in the startup ecosystem and discusses how organizations like Startup CPG play a vital role in fostering collaboration and support among entrepreneurs.\n\nTune in for valuable insights on resilience, community, and innovation in the competitive world of natural supplements!\n\nListen in as they share about:\nicalm Health Overview\nAwareness of Anxiety|\nDevelopment of the Product\nResearch and Formulation\nLaunch Strategy and Target Audience\nProduct Stability and Ingredients\nFlavor and Taste\nShelf-Stable Product\nWorking with Family\n\nEpisode Links:\nWebsite: https://icalm.com/ \nLinkedIn: https://www.linkedin.com/in/daniela-suarez-55b97a25/ \n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (20K+ members and growing!)\nFollow...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}