{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"AdTech Unwrapped","title":"Supporting Local Journalism Through Better Monetization with Tobias Bennett (Local Media Consortium)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3b0908c5\"></iframe>","width":"100%","height":180,"duration":1922,"description":"Tobias Bennett, VP of Revenue and Partnerships at Local Media Consortium, shares why publishers should stop chasing shiny new solutions and focus on building lasting partnerships. We discuss supply path optimization, connecting content creators closer to ad budgets, and why the LLM scraping problem needs immediate attention.","thumbnail_url":"https://img.transistorcdn.com/Q5tbt8fc3iZXFwjUOkIo8ryPszkUVOcWe0ThcpSBMoc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZDAx/MWY0ZWYyOTAzMzll/ZjA5ZTgyNjE5ZGUy/MTRiYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}