{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing Agency Power Hour","title":"Marketing That Connects - Catharine Montgomery - Marketing Agency Power Hour - Episode #64","html":"","width":"100%","height":180,"duration":2286,"description":"The best marketing doesn't simply reach more people, it makes more people feel seen, understood, and included. In this episode of Marketing Agency Power Hour, Cal Wilder sits down with Catharine Montgomery, Owner, Founder, and CEO of Better Together Agency, to discuss why inclusive marketing has become a business imperative rather than simply a social initiative. Catharine shares how accessibility, representation, and reducing bias in AI can help agencies create stronger campaigns, build greater customer trust, and better serve increasingly diverse audiences.\nWhether you're leading an agency, managing a brand, or exploring how AI is reshaping marketing, this conversation offers practical guidance on creating marketing that works for everyone. \nTakeaways:\nInclusive marketing is about expanding your audience, not narrowing it. Catharine explains that inclusion isn't about checking boxes, it's about recognizing that customers come from diverse backgrounds, experiences, and abilities. Marketing becomes more effective when more people can genuinely see themselves reflected in the message.\nAccessibility should be built into marketing from the beginning. Rather than treating accessibility as an afterthought, agencies should incorporate it throughout strategy, creative development, and execution. Small decisions, from image descriptions to color contrast and language choices, can significantly improve how audiences engage with content.\nAI inherits the biases present in its training data. As generative AI becomes more common across marketing, Catharine emphasizes the importance of understanding how bias can appear in AI-generated outputs. Agencies must review, question, and refine AI-generated work rather than assuming technology produces objective results.\nCuriosity is one of a marketer's most valuable skills. Creating inclusive campaigns begins with asking thoughtful questions, listening to different perspectives, and remaining open to learning from people with...","thumbnail_url":"https://img.transistorcdn.com/Zs4ugAoKHM7DFBvD72TUOT6cvnzewyVAEKAXNYmHrVU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zODAx/YmUwZmJkNmNlNjlk/YmQxNDk2MzA4MjQy/OWNiNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}