{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Undisputed Authority","title":"Blair Enns","html":"","width":"100%","height":180,"duration":2209,"description":"Blair Enns is a consultant and author who helps creative firms win business without pitching. He's the founder of Win Without Pitching, author of The Win Without Pitching Manifesto, Pricing Creativity, The Four Conversations and co-host of The 2Bobs podcast.He's known for challenging the conventional sales process in the creative industry and building a luxury brand through scarce, high-quality work.In this episode, you'll discover:The meeting where Blair declined to pitch (with his boss sitting next to him)How he made the positioning claim before he had the methodologyWhat \"Oops\" meant when David C. Baker emailed two days before his own seminarThe blog post Blair was most nervous to publish—then people mounted it on their wallsWhy he got sick four times on three continents and what it forced him to changeHow a friend's offhand comment (\"your clients will never read those books\") led to a $1M productWhy one book costs $320 and another costs $30What Blair means by \"the method you scale is the method you commodify\"Why not being \"so good\" at most content types on the lead generation ladder is a strengthGet the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribeChapters: [00:00] Intro [01:21] Chapter 1 - Win Without Pitching[09:34] Chapter 2 - Manifesto[22:32] Chapter 3 - Get CreativeResources: Win Without Pitching website: winwithoutpitching.comBooks: The Four Conversations, Pricing Creativity, The Win Without Pitching ManifestoPodcast: 2BobsSources used in the episode:Kamp VuurThe Agency CollectiveAnneli HanssonDesign DominationThe Futur2BobsConsulting SuccessModern Sales - B2B SellingRise25 (Smart Business Revolution)Cal Newport, TedX TysonTalk about TalkAbout Undisputed AuthorityEach episode tells the story of how one expert became THE voice in their...","thumbnail_url":"https://img.transistorcdn.com/1Ti6X_c_KLo11wvvMUt5u6BE9EnaiF62Xym0IHCOAcI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMTE4/YmRmYTY0Nzg0NjQy/YjgzNGU4ZjIxZGE1/MTM3ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}