{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Micromobility Podcast","title":"Ebikes, Maps and Adword Dystopia","html":"","width":"100%","height":180,"duration":3769,"description":"This week Horace joins Oliver for a discussion about ebikes and the state of micromobility, including which potential other potential players might want to get into the industry. This leads to a discussion about the job-to-be-done of maps, and Horace’s dystopian warning that they will end up as the browser of the mobile era. Specifically they dig into: - How e-bike sales have been doing during COVID- The current structure of the industry for standard bikes and ebikes, including where the margins are- How this mom-and-pop style industry parallels the early days of the PC industry- A discussion about the Taiwanese ‘golden book’ for bikes- Why distribution is one of the great unsolved aspects of e-bikes- Whether micromobility best parallels the computer industry or the early auto industry, and what implications are there for either framing- Which players are likely to get into building the next generation of e-bikes, and why Amazon, Google or Apple are all potential contenders.- Why maps are so important, and why they might be the software layer that may start to drive the next Micromobility wave- The worry that Horace has about an Adwords approach being directed to Google Maps in the mobility routing, and the incentives that stem from distraction as we move from A to B- How and why micromobility operators should be aiming to participate in the forthcoming mobility-as-a-service layers- The implications of what software enabled transport will enable.The Micromobility Industries blogpost outlining e-bike recommendations - https://micromobility.io/blog/2020/6/1/best-ebikes","thumbnail_url":"https://img.transistorcdn.com/at7G3gxGDWglvTJ3FfhPtfaxPELHBPmCFC9m1Fl166c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjFh/Y2JhNjg4Mzg5MzJi/ZGJlMGFmNjA4ZjU4/NzMzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}