{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sleep Matters Podcast","title":"Making Dental Sleep Work in a General Dentistry Practice With Dr. Erin Elliott","html":"","width":"100%","height":180,"duration":1551,"description":"Most dental sleep courses are built for sleep-only practices. So when a general dentist tries to copy that model, the workflow buckles, the team stalls, claims get denied, and less than 5% ever make it off the starting line.\nDr. Erin Elliott runs a thriving general practice and treats a lot of sleep. In this episode, she and Jason Tierney get into what actually works when you want to do both, and why the way most dentists start almost guarantees they'll quit.\nHer first year? Three appliances. Then she stopped forcing the sleep-only playbook and built a process that fit a general practice. She talks through the long runway it takes, why leading with insurance is a trap, and how she went from three cases a year to blocking off whole days for sleep.\nThe turning point wasn't a system or a billing hack. It was getting out of her own way and handing the program to a sleep champion who owned it, plus a hard look at the small early mistakes that were quietly killing case acceptance.\nIf you want to treat more sleep patients without going all-in on sleep, this one's for you. And if you're weighing full-time sleep, you'll hear the other side of that argument too.\nWhat's on the Menu\nWhy less than 5% of practices ever get their sleep program off the ground\nThe one thing to stop leading with, and what to lead with instead\nBuilding a workflow that fits general dentistry instead of fighting it\nThe hire that changes everything, and where to find them\nThe early mistake that was quietly killing her case acceptance\nReading a sleep study so the patient has the light-bulb moment\nWhen medical insurance actually belongs in the picture\nA Few Threads You'll Hear\n\nGive it a long runway. Sleep isn't a graft class you implement the Monday after. Dr. Elliott explains why the practices that quit almost always quit right before it clicks.\nLead with value, not insurance. An oral appliance can look like a piece of plastic or like a life back. The difference is entirely in how the conversation is...","thumbnail_url":"https://img.transistorcdn.com/52Qaaw05xuFHPCIyraqjh64o9mT1jbe9VlOf6cHLHwE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzg4/ZGE2MTI3YzQwNTcw/ZTRjYjBkNjBkZTZl/NTEyOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}