{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ms. InterPReted","title":"Marketing to Women: Segmentation on the Edg(y) ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3bcb896f\"></iframe>","width":"100%","height":180,"duration":1387,"description":"This #PRdiversity month, Mary Beth prompts Kelly to explain why Marketing to Women matters, how \"edgy\" campaigns can promote good medicine, how #MeToo has impacted messaging, what pet peeves and stereotypes (\"Pink It & Shrink It\") rear their heads in the Marketing to Women sphere (and what some companies / campaigns do wrong), and what must-have elements are required for solid communications to the increasingly segmented space of reaching the economically powerful female consumer / decision-maker. ","thumbnail_url":"https://img.transistorcdn.com/7eR5sKS1OW4lYm8bkD_JS7pm4lVYGoSLBM99Ci1ja1o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84YzI5/NjAyYmRlN2IxZTNh/OTBlZjQwM2I5MTIw/ODMxNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}