{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"George Kamide: Give Better Pitches and Tell Great Stories. Is this your GTM era?","html":"","width":"100%","height":180,"duration":3588,"description":"\"You can't just show up to sell anymore.\"George Kamide joins Kerry Guard, host of Tea Time with Tech Marketing Leaders to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing. Tackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users. SaaS 3.0, is what George calls this era, signals a time where anthropology in marketing and the necessity of aligning messaging with business needs foster genuine connections and drive success. George and Kerry also touch on the critical relationship between sales and marketing, advocating for a collaborative approach to drive success in a competitive environment.No wonder he co-hosts Bare Knuckle Brass Tacks! The dude embodies his brand.  Have a listen: https://www.bareknucklespod.com/Connect with George Kamide on LinkedIn: https://www.linkedin.com/in/george-kamideMKG is a proud partner of  @ttwtml - We're all about meaningful relationships and measurable results. Learn how we make every impression count: https://mkgmarketinginc.com/Chapters00:00 Introduction to George Kameed and His Journey02:49 The Role of Anthropology in Marketing06:09 Bridging the Gap: Technology Providers and Buyers09:01 The Challenge of Storytelling in Cybersecurity12:14 Understanding Business Needs in Messaging15:07 The Importance of Customer Success17:54 Account-Based Marketing and Nuanced Messaging21:10 Connecting with End Users for Effective Marketing23:55 The Right First Hire: Customer Success27:12 Founders' Marketing Missteps and Lessons Learned30:14 Navigating the Changing Landscape of Marketing35:23 The Importance of Messaging and Storytelling42:54 Building a Customer-Centric Approach49:48 The Shift from Traditional Content to Engaging Formats55:06 The Role of Sales in a New Era#cybersecurity #marketingstrategy...","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}