{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"George Kamide: Give Better Pitches and Tell Great Stories. Is this your GTM era?","html":"","width":"100%","height":180,"duration":3588,"description":"\"You can't just show up to sell anymore.\"\nGeorge Kamide joins Kerry Guard, host of Tea Time with Tech Marketing Leaders to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing.\nTackling the challenges of storytelling in a saturated market, the critical role of customer success, and the need for marketers to connect with end users.\n SaaS 3.0, is what George calls this era, signals a time where anthropology in marketing and the necessity of aligning messaging with business needs foster genuine connections and drive success.\nGeorge and Kerry also touch on the critical relationship between sales and marketing, advocating for a collaborative approach to drive success in a competitive environment.\nNo wonder he co-hosts Bare Knuckle Brass Tacks! The dude embodies his brand.  Have a listen: https://www.bareknucklespod.com/\nConnect with George Kamide on LinkedIn: https://www.linkedin.com/in/george-kamide\nMKG is a proud partner of  @ttwtml - We're all about meaningful relationships and measurable results. Learn how we make every impression count: https://mkgmarketinginc.com/\nChapters\n00:00 Introduction to George Kameed and His Journey\n02:49 The Role of Anthropology in Marketing\n06:09 Bridging the Gap: Technology Providers and Buyers\n09:01 The Challenge of Storytelling in Cybersecurity\n12:14 Understanding Business Needs in Messaging\n15:07 The Importance of Customer Success\n17:54 Account-Based Marketing and Nuanced Messaging\n21:10 Connecting with End Users for Effective Marketing\n23:55 The Right First Hire: Customer Success\n27:12 Founders' Marketing Missteps and Lessons Learned\n30:14 Navigating the Changing Landscape of Marketing\n35:23 The Importance of Messaging and Storytelling\n42:54 Building a Customer-Centric Approach\n49:48 The Shift from Traditional Content to Engaging Formats\n55:06 The Role of Sales in a New Era\n#cybersecurity...","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}