{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Tech Savvy Dietitian: Websites, Local SEO & Marketing for Dietitians in Private Practice","title":"TSD: S1 | E6 - Is SEO Dead Because of AI? The Real Answer (and What to Do Next)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/3be88f0f\"></iframe>","width":"100%","height":180,"duration":2443,"description":"Guest\r\n\r\nMichelle Bourbonniere, PhD — SEO strategist, researcher, and founder of Words on the Rise\r\nFreebie: Cheat Sheet to Showing Up Well in AI Answers → words on the rise.com/ai\r\n\r\nWhat we cover\r\n\r\n\r\n\t\r\n\tIs SEO dead because of AI? What’s still true, and what’s changing\r\n\t\r\n\t\r\n\tThe big shift: AI tools now have access to live search results (and why that matters for small businesses)\r\n\t\r\n\t\r\n\tHow Google’s AI can personalize results based on what you’ve read vs. haven’t read (helpful… and creepy)\r\n\t\r\n\t\r\n\tWhy AI Overviews and AI Mode are rewriting your message — and how that affects trust + conversions\r\n\t\r\n\t\r\n\tThe difference between using AI for generating (emails, scripts) vs searching (recommendations, providers)\r\n\t\r\n\t\r\n\tWhy being “a dietitian” isn’t enough: how AI personalization can reward specific audiences + specialties\r\n\t\r\n\t\r\n\tOff-page SEO is evolving: brand mentions can matter more than backlinks in AI search\r\n\t\r\n\t\r\n\tReddit: how to show up without being salesy (and why etiquette + credibility matter)\r\n\t\r\n\t\r\n\tMichelle’s “3 R’s” framework for AI visibility:\r\n\r\n\t\r\n\t\t\r\n\t\tRecognition (does AI understand your brand?)\r\n\t\t\r\n\t\t\r\n\t\tReputation (what does AI say when someone searches your name + reviews?)\r\n\t\t\r\n\t\t\r\n\t\tResults (do you appear when someone searches for a provider like you?)\r\n\t\t\r\n\t\r\n\t\r\n\t\r\n\tA practical starting point: test your visibility in an incognito window\r\n\t\r\n\t\r\n\tThe “wait, WHAT?” moment: AI pulling info from your terms & conditions because it’s the clearest writing\r\n\t\r\n\t\r\n\tAre blog posts still worth it? When they do make sense, and when they’re not the best use of time\r\n\t\r\n\t\r\n\tRecipe blogs and indexing reality: why Google may ignore “one more chocolate chip cookie recipe”\r\n\t\r\n\r\n\r\nAction steps mentioned\r\n\r\n\r\n\t\r\n\tOpen an incognito browser window and test prompts your ideal clients would ask\r\n\t\r\n\t\r\n\tCheck whether AI gets your business basics right (services, specialties, location/licensure)\r\n\t\r\n\t\r\n\tMake your most important info clear + concise on the...","thumbnail_url":"https://img.transistorcdn.com/ouHL_mxhUMyfaXZjKhPzBg8G-Y0O0U8AKHE0DDPRJas/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNjY4/ZWE0Yzk1MmUwMjJh/NTQxYWM3OTFkNDRj/ZTFiMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}